Apple(US:AAPL) Xin Lang Cai Jing·2025-12-19 12:48Core Viewpoint - Apple is set to launch its highly anticipated foldable smartphone in the fall of 2026, marking a significant breakthrough in the mobile device sector [1][4]. Market Growth - The global shipment of foldable smartphone displays is projected to grow by 46% year-on-year in 2026, driven by the entry of leading tech companies and technological advancements [1][4]. - The introduction of Apple's foldable iPhone is expected to reignite consumer interest in foldable devices, leading to a substantial increase in overall market demand [3][4]. Industry Forecast - The foldable smartphone market is anticipated to experience a rapid growth phase in 2026, with an expected year-on-year shipment increase of 30% due to Apple's new product and other manufacturers' next-generation devices [3][4]. Competitive Landscape - The global foldable smartphone market in 2026 is expected to be dominated by Samsung, Huawei, and Apple, with Apple projected to capture approximately 22% of the market share, placing it among the top three players [5]. Technological Advancements - The upcoming foldable iPhone is likely to feature several key upgrades, including a crease-free inward-folding main screen, a 24-megapixel under-display front camera, and support for a larger battery capacity to enhance user experience [5]. Pricing Strategy - The foldable iPhone is expected to maintain Apple's high-end product pricing strategy, with a predicted starting price of around $2,400, equivalent to approximately 16,901 yuan, potentially making it the most expensive iPhone model in history [5].