【天眼观经济】黄金“投资热”与饰金“消费冷”，贵州不拼价格拼手艺

Core Insights - The gold market in 2025 is characterized by unprecedented demand and price surges, reflecting a shift in consumer behavior and local industry transformation in Guizhou [1][7]. Market Dynamics - Gold prices have reached historical highs, with retail prices at 1353 yuan per gram, leading to a decline in new jewelry purchases but an increase in gold bar exchanges [2][9]. - National gold consumption in the first three quarters of 2025 was 682.73 tons, a 7.95% year-on-year decrease, while gold bar and coin consumption rose by 24.55% to 352.116 tons, indicating a shift towards investment demand [2][9]. Consumer Behavior - Consumers are increasingly opting for smaller, more affordable gold items for special occasions, reflecting a change in purchasing priorities due to high prices [2][11]. - The trend of "lightweight consumption" is emerging, with younger consumers favoring high-design, lower-weight products, as seen in platforms like Xiaohongshu [9][12]. Investment Trends - Investment demand is driving market changes, with a 164.03% year-on-year increase in domestic gold ETF holdings, highlighting a strong shift towards investment over consumption [9]. - The price volatility of gold has led to cautious investment strategies among consumers, with some opting for gold funds despite the risks associated with price fluctuations [4][6]. Global Influences - The surge in gold prices is attributed to geopolitical tensions, a global central bank gold-buying spree, and adjustments in U.S. Federal Reserve policies, reinforcing gold's status as a safe-haven asset [7][9]. - The global central bank gold purchases increased from 450 tons in 2021 to 1089 tons in 2024, significantly impacting demand [7]. Local Industry Response - The high gold prices are benefiting local mining companies, with a reported 20% increase in gold production in the first three quarters of 2025 [15]. - Local artisans are adapting to market pressures by innovating in product design and focusing on cultural experiences, transitioning from selling products to offering immersive experiences [12][14]. Future Outlook - The gold and silver industries in Guizhou are expected to evolve towards high-value cultural products and tourism integration, leveraging local characteristics to enhance market positioning [17]. - The balance between investment enthusiasm and consumer spending will be crucial for the sustainable development of the local gold market [17].