Core Viewpoint - Beike's recent developments highlight a shift in strategy as the company decides to cease its own property development projects, focusing instead on its core business of real estate sales amid challenging market conditions [2][6]. Group 1: Company Developments - Beike's subsidiary, Beihome, has announced it will no longer engage in property development, reverting to its original role of selling properties [2][6]. - Beihome has invested over 5 billion in land acquisition across multiple cities, with total projected investments exceeding 7 billion when including construction costs [3]. - The recent launch of the Chengdu Financial City "Beichen S1" project saw Beihome outbid major developers, resulting in a record land price of 10.76 billion, with a premium rate exceeding 42% [4]. Group 2: Sales Performance - The initial sales performance of the Chengdu project was disappointing, with only 22 out of 108 units sold, resulting in a take-up rate of less than 21% [6]. - CEO Xu Wanggang acknowledged the poor sales and confirmed that Beike would not pursue self-operated projects in the future [6]. Group 3: Management and Governance - Following the passing of founder Zuo Hui, concerns have arisen regarding the governance of Beike, as management now holds significant voting power despite owning a small percentage of shares [8][11]. - The management's high compensation packages have sparked public outcry, leading to a commitment from Chairman Peng Yongdong to donate shares to support industry and recent graduates [11][12].
贝壳董事长彭永东，该有人管管了