亦庄新城迎新零售标杆 盒马旧宫店开业首日客流破2万

Core Insights - Hema Fresh officially opened its new store in Beijing's Yijuan New City on December 19, marking a significant expansion in the region and filling a gap in high-quality fresh food retail [1][5] - The store features an integrated "online + offline + instant delivery" model, quickly becoming a "fresh lifestyle center" for local residents [1][5] Store Details - The new store is located in Vanke Plaza, covering nearly 3,000 square meters and offering over 5,000 product varieties, including direct-sourced seafood, organic fruits and vegetables, baked goods, and private label items [3] - The store experienced a high customer turnout on its opening day, with over 20,000 visitors and long queues at the checkout [5] Product Highlights - Popular items included fresh salmon, live Boston lobsters, and organic strawberries, with Chilean cherries becoming a best-seller due to a 50% increase in production compared to the previous year, alongside reduced logistics costs [3][5] Market Strategy - Hema aims to leverage the dense population and significant consumer potential in the Jiukong Town area to promote a lifestyle centered around "freshness, convenience, and quality" [5] - The company has been expanding its presence in Beijing, establishing multiple stores in key areas and integrating into the Beijing-Tianjin-Hebei collaborative development framework [5] - Hema's "direct sourcing + order agriculture" model has led to the creation of several "Hema Villages" in the region, ensuring fresh and traceable products reach consumers while supporting rural industry upgrades and farmer income [5]