激发消费活力 青岛市北交出硬核答卷

Core Viewpoint - The government of Shibei District is actively promoting consumption vitality as a key driver for high-quality development and adapting to the trend of consumption upgrades since the 14th Five-Year Plan [1] Group 1: Major Projects and Developments - The construction of the Sam's Club in Qingdao is progressing rapidly, with the main structure completed four months ahead of schedule and expected to open in the first half of 2026, significantly boosting the northern business district [3] - The completion of the land auction for COFCO Joy City aims to create a new cultural and leisure business area centered around Qingdao beer, serving as a core engine for revitalizing the Taidong business district [3] - The opening of the first JD Mall in Shandong is contributing to the formation of a "one super many stores" model, positioning it as the largest home appliance and digital retail enterprise in the province [3] - The opening of the city store by China Duty Free Group is part of a new "port + city" duty-free system, enhancing the duty-free economy [3] Group 2: Consumption Activities and Events - Over 100 promotional events have been held, including cultural festivals and trade-in programs, which have effectively stimulated consumer spending in various sectors [5] - The "Laozi Seeking Flavor" dining brand and other initiatives have contributed to a significant increase in tourism and cultural consumption, with over 1,037 million visitors and sales exceeding 500 million yuan during the Qingdao Lantern Festival [5] - Sports events have been integrated into commercial areas, with over 500 community sports events held, converting event traffic into economic growth [5] Group 3: Emerging Consumption Trends - The "Beer+" consumption model has gained national attention, with innovative initiatives like the Qingdao Beer trading machine achieving daily sales of 120,000 milliliters during summer [6] - The integration of cultural, tourism, and entertainment sectors has led to the development of unique tourism products and themed travel routes, enhancing consumer engagement [6] - The Taidong pedestrian street has been recognized as a national-level demonstration area, attracting over 100 million visitors and achieving sales exceeding 10 billion yuan [6] Group 4: Future Plans and Strategies - The Shibei District government plans to focus on six key industries, enhancing the economy of business districts, launch events, and experiential economies [7] - Future efforts will include the completion of landmark projects like Sam's Club and COFCO Joy City, as well as the continued innovation in diverse consumption scenarios such as "Beer+", cultural tourism, and night economy [7]