广汽集团推进自主品牌BU改革 昊铂埃安率先整合
Zhong Guo Jing Ying Bao·2025-12-19 14:20

Core Viewpoint - GAC Group has officially launched a Business Unit (BU) reform for its self-owned brands, starting with the establishment of the Haobo and Aion BU, aiming to enhance operational efficiency and market responsiveness by breaking down resource barriers between brands [1][2] Group 1: BU Reform Implementation - The Haobo and Aion BU will integrate the operations of both brands under a single management structure to improve organizational efficiency and accelerate technology iteration [1] - The first phase of channel integration is set to be completed by January 31, 2026, with the initial sales and service points for both brands to be announced, covering over 30 cities nationwide [1] - The second phase aims for full channel integration by March 31, 2026, creating a sales network of over 1,000 locations across all tier-four cities and above in China [1] Group 2: Network Expansion and Efficiency - The service network for the Haobo brand is expected to expand significantly from approximately 200 to 1,000 locations, enhancing channel efficiency and customer reach [2] - This initiative is viewed as a critical step for GAC Group to strengthen its systematic operational capabilities in the new energy vehicle sector [2]