广汽集团启动自主品牌BU改革,昊铂埃安率先整合
Zhong Guo Jing Ying Bao·2025-12-19 14:38

Core Viewpoint - GAC Group has officially initiated the reform of its autonomous brand Business Units (BUs), starting with the integration of the Haobo and Aion brands into a single operational unit, aiming to enhance efficiency and competitiveness in the market [1][2] Group 1: Business Unit Reform - The Haobo and Aion brands will be managed under the same BU to break down resource barriers and release synergies [1] - The reform is expected to accelerate the pace of technological iteration and market response, providing institutional support for the continuous enhancement of the autonomous brand's competitiveness [1] Group 2: Channel Integration - The integration of the sales channels for Haobo and Aion will be executed in phases, with the first phase aiming for completion by January 31, 2026, where initial integrated sales and service points will be announced, covering over 30 cities [1] - The second phase is set to be completed by March 31, 2026, resulting in a fully integrated channel network of over 1,000 sales points across all cities at the fourth tier and above [1] Group 3: Network Expansion - The service network for the Haobo brand is projected to expand significantly from approximately 200 to 1,000 locations, enhancing channel efficiency and user reach [2] - This initiative is viewed as a critical step for GAC Group to strengthen its systematic operational capabilities in the new energy sector [2]

GAC GROUP-广汽集团启动自主品牌BU改革,昊铂埃安率先整合 - Reportify