复星牵手汽车巨头 引领“出行+度假”新生态
Zhong Guo Jing Ying Bao·2025-12-19 14:59

Group 1 - The core viewpoint of the collaboration between Fosun Tourism Group and BYD is to create a win-win ecosystem focusing on "travel + vacation" through ecological interconnection, product innovation, and global expansion [1][2] - The strategic partnership aims to leverage both companies' strengths in green travel, smart manufacturing, tourism, and family consumption ecosystems to develop a comprehensive brand matrix [2] - Fosun Tourism will introduce BYD's flagship models across various destinations, including Club Med Mediterranean, Sanya Atlantis, and Taicang Alps International Resort, to enhance vacation experiences through customized travel routes [3] Group 2 - The collaboration will enable both companies to empower each other globally, facilitating international operations and market expansion [3] - The CEO of Fosun emphasized the alignment in user ecosystems and globalization strategies, noting that the competition in tourism is shifting towards richer and more immersive experiences [3] - This partnership is expected to enhance the overall quality of user experiences during travel and lead to breakthroughs in membership operations, product innovation, and ecosystem co-construction [3]