国内AR“战火”烧向海外 专利战首案在欧洲落地
Zhong Guo Jing Ying Bao·2025-12-19 15:02

Core Viewpoint - The Munich District Court ruled that VITURE's products infringe on XREAL's European patent, leading to a temporary injunction that could impact VITURE's sales in Germany [1][3]. Company Summary - VITURE, founded by former Google and Apple employees in August 2021, plans to launch its VITURE Pro product in North America in May 2024, followed by a launch in China in August 2024 [2]. - VITURE asserts that its products are still available in other European countries and will continue to sell them legally while appealing the injunction [2]. - The patent in question, related to augmented reality technology, was applied for by XREAL in December 2019 [2]. Industry Summary - This case marks the first substantial patent infringement ruling in the AR glasses industry, indicating a shift towards a focus on patent protection rather than just market scale [3][5]. - The AR glasses market is expected to see significant growth, with a projected 73% year-on-year increase in sales in China for the first half of 2025 [4]. - The ruling emphasizes the importance of patent protection for companies entering international markets, suggesting a shift in industry competition towards technological innovation and patent strategy [5].