北京初步明确“国际化消费环境”试点支持方向，近期将启动项目申报

Core Viewpoint - Beijing is set to implement a pilot program for an "international consumption environment," with a focus on enhancing consumer experiences and supporting new business models and scenarios over the next two years [1][2]. Group 1: Pilot Program Details - The pilot program will support 50 cities in new business models and scenarios, with Beijing approved for both "three new" and "international consumption environment" trials [1]. - The "three new" pilot policy focuses on three main areas: establishing a service system for first-release economies, innovating diverse service consumption scenarios, and fostering collaborations with well-known IPs [1][2]. Group 2: International Consumption Environment Support - Key support areas for the international consumption environment include enriching high-quality consumption supply, optimizing foreign payment services, and enhancing international service levels [2]. - Specific initiatives include developing international consumption clusters, improving tax refund services, and providing multilingual signage and smart translation devices in key commercial areas [2]. Group 3: Consumption Trends and Developments - Since the launch of the international consumption center city initiative in July 2021, Beijing has seen significant upgrades in consumer environments, with over 5,000 first stores established since 2019 [2][3]. - The city has also seen a surge in cultural, sports, and health service consumption, with various initiatives enhancing the overall consumer experience [3]. Group 4: Urban Service Innovations - Beijing has implemented a "no disturbance" regulatory model to streamline processes for businesses in sectors like dining and retail, significantly reducing unnecessary interventions [4]. - The city has developed a comprehensive foreign payment system, ensuring coverage for foreign card acceptance across 18,000 key merchants and facilitating currency exchange through numerous channels [5]. Group 5: Performance Metrics - The index for Beijing's international consumption center city initiative reached 109.9 in 2024, reflecting a 19.6 increase since the end of 2020, with various metrics indicating strong commercial activity and international recognition [5].