NHD(SZ:002264) Zheng Quan Ri Bao·2025-12-19 15:52Core Viewpoint - The company, Xinhua Du, highlights the resilience and growth potential of online consumption in China, with a reported 9.1% year-on-year increase in national online retail sales from January to November 2025, and a 5.7% increase in physical goods online retail sales, which accounted for 25.9% of total retail sales of consumer goods [2] Group 1: Company Strategy - The company is actively leveraging the trend of consumption upgrading by deepening collaborations with leading brands through a matrix marketing approach to promote new product launches [2] - The company is exploring emerging channels such as interest e-commerce and content e-commerce, as well as instant retail models, to enhance its market presence [2] - The company is increasing the application of AI technology in areas such as intelligent customer service and comprehensive advertising to empower the upgrade of consumer experiences [2] Group 2: Market Outlook - The company plans to align with the national strategy of expanding domestic demand and will continue to optimize its full-link service capabilities to support the expansion of the consumer market [2]