Nike's Earnings Mistep: China Weakness & Path Ahead for NKE

Core Viewpoint - Nike's stock is experiencing a significant sell-off following a disappointing earnings report, with a notable decline of over 25% since Labor Day, despite a previous 15% increase after earnings six months ago [1][5]. Financial Performance - Nike reported revenue of $12.43 billion, surpassing the market expectation of $12.1 billion, and adjusted earnings per share of 53 cents, exceeding the anticipated 37 cents [5]. - However, the company faced a reduction in margins by 300 basis points for Q2, with guidance indicating a potential further decline of 175 to 225 basis points in Q3, raising concerns about profitability [6]. Market Reaction - The stock is down approximately 8% following the earnings announcement, although it has seen a slight recovery of about 3.8% from pre-market lows [4][5]. - Other athleisure brands are also experiencing downward pressure in the market, reflecting a broader impact from Nike's performance [2][8]. Analyst Sentiment - Analysts remain cautiously optimistic about Nike's long-term prospects, with Bernstein lowering its price target from $90 to $85 while maintaining an outperform rating, and Bank of America reducing its target from $84 to $73 but keeping a buy rating [6][7].