Truist Launches Direct Deposit Switching to Simplify Client Onboarding

Core Insights - Truist Financial Corp (TFC) has launched an electronic direct deposit switching feature to enhance the digital onboarding process for clients, resulting in 19% of new digital applicants completing the switch since its introduction in August [1][6] Group 1: Truist's Digital Strategy - The introduction of the direct deposit switching feature aligns with Truist's strategy to invest in a digitally enabled client experience and support long-term financial success [2] - Truist plans to add 100 insights-driven branches and renovate over 300 branches in high-growth markets over the next five years, alongside hiring additional Premier advisors for complex financial needs [2] - The firm is enhancing its digital platform with smarter appointment scheduling, self-service onboarding, and digital planning tools, while also expanding AI-driven solutions like Truist Assist and Truist Insights [3] Group 2: Client Experience and Growth Strategy - Sherry Graziano, head of digital, emphasized the importance of a faster onboarding experience, allowing clients to choose Truist as their primary financial partner through various channels [4] - Truist's strategy focuses on disciplined growth through physical expansion and digital innovation, aiming to boost fee income, loan growth, and operational efficiency [4] Group 3: Market Performance - Truist's shares have increased by 10% over the past three months, outperforming the industry average rise of 7.6% [5]