Group 1 - Premier Companies has expanded its operations by acquiring a BMW dealership in Fairfield, California, marking its only venture into the West for this brand [1][4] - The dealership group now owns nine new-vehicle dealership rooftops, including two BMW stores, with the majority located in the Northeast [3] - Premier Companies has a strong relationship with BMW, citing the brand's manufacturing presence in the U.S. and the quality of its retail network as key reasons for their partnership [4] Group 2 - The acquisition of the California dealership was prompted by a referral from JP Morgan Chase, indicating a strategic move rather than an initial plan for expansion [4] - BMW sales in the U.S. increased by 8.5% in the first three quarters of 2025 compared to the same period in 2024, with a notable surge of 24% in the third quarter [5] - Despite Premier's enthusiasm for BMW, a survey indicated that dealers showed a stronger preference for owning Toyota or Lexus franchises, with BMW ranking ninth in desirability [5]
New England dealership group enters California with BMW acquisition