借势引流 成都郫都区以特色消费活动推动区域消费市场提质升级

Group 1 - Chengdu's Pidu District is launching various consumer promotion activities themed around "Warm Winter" and "Welcoming New Year," involving nearly 150 commercial enterprises and creating a brand matrix of nearly 10 large-scale events [2] - The "Chengdu FV Florence Town" outlet has initiated its "Brilliant 8th Anniversary" event, alongside nearly 20 other themed activities, to convert external foot traffic into local consumption and enhance the regional consumer market [2] - Pidu District has organized 135 promotional events involving 183 market entities in sectors like home appliances and automobiles, distributing over 70 million yuan in subsidies and driving nearly 500 million yuan in consumption [3] Group 2 - The district has implemented a "buy and refund" tax refund service at the Florence Town outlet, making it the first in Chengdu to offer this service, covering 260 brands and 240 enterprises [4] - Major commercial complexes like Wanda Plaza and Shuxin Tianjie are utilizing AI and big data technologies to enhance processes such as checkout, monitoring, and traceability [4]