石家庄首店开业背后,京东七鲜供应链的重塑与延伸
Sou Hu Cai Jing·2025-12-19 18:58

Core Viewpoint - The retail industry is increasingly adopting JD's "good and cheap" business philosophy, which has become a consensus among various retail formats, including traditional supermarkets and discount stores [1][2]. Group 1: JD's Business Strategy - JD has successfully implemented its "good and cheap" strategy during major sales events like 618 and Double 11, leading to impressive growth and market recognition [2]. - The integration of online and offline retail is accelerating, with JD's approach fostering a collaborative competition between e-commerce platforms and physical stores [2]. Group 2: Supply Chain Innovations - JD's 7Fresh supermarket has been continuously innovating its supply chain, introducing initiatives like clean ingredient series, 24-hour vegetables, and 7-day fresh eggs to enhance the shopping experience [4][21]. - High standardization is identified as the cornerstone for reshaping the supply chain, enabling reduced links, shorter timeframes, high turnover, and low waste, ultimately achieving the "good and cheap" competitive advantage [5][21]. Group 3: Product and Process Standardization - Product standardization involves precise definitions of specifications, quality grades, and packaging forms, which are essential for direct sourcing and efficient quality control [9]. - Process standardization encompasses all stages from procurement to data exchange, ensuring seamless collaboration across operational nodes [10]. Group 4: Freshness and Quality Assurance - JD's 24-hour vegetable initiative guarantees that products are delivered from farm to shelf within 24 hours, setting a new standard for freshness in the industry [7][17]. - The introduction of the "7-day fresh egg" product ensures that eggs are sold within a week of production, with rigorous quality checks and a commitment to freshness [14][19]. Group 5: Market Expansion and Future Outlook - JD's expansion strategy includes opening multiple satellite stores alongside its main stores, enhancing its reach in the instant retail market [22][24]. - The retail industry is expected to continue evolving, with a focus on multi-format coexistence and differentiated development to meet diverse consumer needs [24].

石家庄首店开业背后,京东七鲜供应链的重塑与延伸 - Reportify