Group 1 - The core viewpoint is that leading PC manufacturers such as Dell, Lenovo, HP, Apple, and Acer have the capability to withstand the impact of DRAM price increases expected in the second half of 2026 due to healthy inventory levels and procurement scale advantages [1] - These manufacturers are expected to gain slight market share increases, supported by their strong positions in the server, smartphone, and enterprise storage markets, which enhance their procurement capabilities and likelihood of securing memory supply priority [1] - The remaining manufacturers, holding about 25% of the market share, are projected to face challenges in competitive pricing strategies due to the need to purchase memory at higher premiums, creating opportunities for leading manufacturers to expand their market share in the mid-to-low price segments [1] Group 2 - The upgrade to Windows 11 is anticipated to be a major catalyst for the shipment volumes of Dell, Lenovo, and HP in 2026, as approximately 35%-40% of Windows PCs are still using older operating systems [2] - Over the past 12 months, Dell, Lenovo, and HP collectively accounted for 75% of global commercial PC shipments, indicating strong brand loyalty among commercial customers and a focus on optimizing configurations to maximize sales [2] - The demand elasticity in the commercial segment is lower than in the consumer market, which may support sustained demand despite rising PC prices [2]
戴尔、联想及惠普具备足够应对个人电脑DRAM市场冲击的能力