新闻1+1丨冰雪旅游，今冬如何添新意？

Group 1 - The Harbin Ice and Snow World has opened with the largest scale in history, expanding from 1 million square meters last year to 1.2 million square meters this year, utilizing 400,000 cubic meters of snow, which is a record high [2] - The entertainment offerings have been enriched, providing visitors with a more enjoyable experience, including new participatory projects that promise a fresh experience compared to previous years [2] - The "Pet Guest" service has been upgraded, with warm service stations set up in scenic areas and transportation hubs to provide hot drinks, heating, and charging services, along with dedicated service personnel to assist visitors [4] Group 2 - The "Ice Super" initiative combines ice sports, tourism, and community activities, differentiating itself by integrating professional events with grassroots activities, making sports events a tourism product [5] - Over 1,000 such events are planned in Heilongjiang this year, including low-threshold and fun activities like snowball fights and ice dragon boat racing, aimed at enhancing visitor engagement [5][6] - The popularity of "Ice Super" events in cities like Harbin, Qiqihar, and Mudanjiang is contributing positively to crowd gathering and consumer spending [6] Group 3 - The development of ice tourism should focus on integrating with everyday life, emphasizing the importance of dining, accommodation, and entertainment for visitors [8] - Innovations in ice tourism can include technology and ecological elements, as seen in projects like the "Learning Penguin" in Harbin and the forest crossing event in Yichun [9][10] - Future improvements in ice tourism services should prioritize equality, openness, and inclusivity, focusing on listening to the needs of ordinary tourists to enhance service quality [11]