WLY(SZ:000858) Si Chuan Ri Bao·2025-12-19 22:20Core Viewpoint - The 29th "12·18" Conference of Wuliangye Group focuses on "new situations, new opportunities, new journeys," aiming to outline the development blueprint for the liquor industry amidst significant structural changes and challenges [4][5]. Group 1: Industry Context - The liquor industry is undergoing a profound transformation involving product, market, and consumption structures, marking a critical period as the "14th Five-Year Plan" concludes [4]. - Wuliangye, as a leading state-owned enterprise, emphasizes quality, cultural heritage, and innovation to navigate market uncertainties and enhance its competitive edge [4][5]. Group 2: Strategic Initiatives - Wuliangye's strategy includes five unwavering commitments: prioritizing quality, enhancing brand culture, fostering innovation, adopting market-oriented operations, and striving for excellence [5]. - The company aims to solidify its market position by improving product quality, expanding brand influence, and innovating distribution channels [4][5]. Group 3: Future Development Plans - The "15th Five-Year Plan" for Wuliangye is positioned as a critical window for creating new advantages and fostering new growth drivers, with a focus on historical legacy and global leadership in the liquor sector [5][6]. - The company plans to implement a comprehensive strategy involving "five new expansions" to target new demographics, channels, scenarios, markets, and mechanisms [5]. Group 4: Marketing and Brand Value - The marketing strategy for 2026 is defined as a "year of marketing innovation," focusing on enhancing brand value and executing effective market strategies [5]. - Wuliangye's brand activities reached an exposure of 32.1 billion person-times, reflecting its strong market presence and consumer engagement [4]. Group 5: Recognition and Awards - The conference included the recognition of outstanding distributors, emphasizing a collaborative spirit and shared success among partners [6]. - New product launches, such as the zodiac wine, highlight Wuliangye's commitment to cultural heritage and high-quality craftsmanship [6].