Stock Market Today, Dec. 19: Nike Shares Slide After Weak China Sales and Margin Pressure
NIKENIKE(US:NKE) The Motley Fool·2025-12-19 22:18

Core Insights - Investors are currently assessing the impact of recent weaknesses in China, margin pressures, and a slower recovery path for Nike [1] Company Performance - Nike's stock closed at $58.71, down 10.54%, with a market capitalization of $97 billion [2] - The trading volume reached 108 million shares, significantly exceeding the three-month average by over 400% [2] - Nike reported a 1% increase in sales, but earnings per share dropped by 32%, with gross profit margins declining by 300 basis points and a 17% decrease in sales in China [6] Market Context - The S&P 500 and Nasdaq Composite saw gains of 0.88% and 1.31%, respectively, while competitors Adidas and Puma experienced declines of 1.32% and 2.26% [5] - The footwear and apparel industry is facing pressures from tariffs and changing global demand [5] Future Outlook - A positive note from Nike's earnings call indicated a 20% increase in wholesale revenue in North America, suggesting improvements in retail partnerships [7] - Despite some analysts viewing the quarter as a potential turning point, Nike's stock is still considered not "cheap" at a valuation of 29 times free cash flow, indicating a preference for evidence of growth before investment [7]