Cole Haan上海兴业太古汇新店启幕，携八五折优惠共庆重开

Core Insights - Cole Haan has officially reopened its new store in Shanghai's Xinyi Taikoo Hui, showcasing its commitment to the Chinese market and enhancing the shopping experience through upgraded space design and service [1][4] Group 1: Store Features - The new store is located in the core business district of Nanjing West Road, covering an area of 115 square meters, designed with the brand's latest retail concepts [3] - The store features a brass facade and central display to highlight seasonal products, while oak flooring and blue-green furniture create a modern yet warm shopping environment [3] - The store is strategically positioned on the second floor, adjacent to several luxury brands, reinforcing its high-end positioning [3] Group 2: Marketing and Promotions - To celebrate the opening, Cole Haan is offering a limited-time 15% discount on all products from December 19 to 31, covering footwear and accessories [3] - The partnership with HiMaxx, a key distribution partner in Greater China, allows Cole Haan to align its brand philosophy with local consumer demands through optimized product display and inventory management [3] Group 3: Target Audience and Market Strategy - The customer base at Xinyi Taikoo Hui primarily consists of fashion professionals, trendsetters, and international travelers, who exhibit a strong preference for quality, design, and uniqueness [4] - Cole Haan's strategic placement in this area aims to capture the consumption habits of its target audience and enhance its market penetration in Shanghai [4] - The brand aims to solidify its leadership position in the high-end footwear sector while leveraging the shopping district's collective effect to expand its brand influence [4]