信任透支后 谁还愿为“山姆”们续卡？

Group 1 - The core viewpoint of the article highlights a shift in consumer perception from brand loyalty to a focus on value, as evidenced by recent controversies surrounding foreign membership supermarkets in China [1][2] - Foreign membership supermarkets, represented by Sam's Club, are facing significant challenges in the Chinese market, with membership renewal rates below global averages and declining revenue growth [2][6] - Quality control issues have led to a surge in consumer complaints, with over 13,000 complaints reported on the Black Cat Complaint platform, indicating a serious erosion of brand trust [5][6] Group 2 - The shift in consumer behavior is characterized by a move towards value-based purchasing, with long-term members expressing dissatisfaction over product quality and packaging waste [6][7] - Domestic supermarkets are capitalizing on the decline of foreign brands by focusing on quality and service, with companies like Pang Donglai achieving high customer loyalty despite limited store numbers [7][8] - The retail industry is urged to prioritize long-term strategies over short-term expansion, emphasizing the importance of balancing scale with quality control to regain consumer trust [8]