Netflix Hooked the World on Binge-Watching. Now It's Going Immersive.

Core Insights - The company has launched three Netflix House locations, which are designed to provide immersive experiences centered around its most popular series, targeting dedicated fans of the content [1] Group 1 - The Netflix House concept aims to enhance viewer engagement by creating themed environments based on popular shows [1] - The initiative reflects the company's strategy to diversify its offerings beyond traditional streaming services [1] - These locations are expected to attract a significant number of visitors, leveraging the popularity of Netflix's original content [1]