TRT(SH:600085) Xin Lang Cai Jing·2025-12-20 01:46Core Viewpoint - Beijing Tongrentang Group has issued an apology regarding consumer rights damage caused by recent controversies surrounding "Antarctic Krill Oil" and has initiated a zero-tolerance brand management action [1][3][5]. Group 1: Actions Taken by the Company - A special task force has been dispatched to Sichuan to conduct a thorough investigation of the involved products [1][3][5]. - The company has ordered and is supervising the immediate removal of the implicated products from the market by the distributor, Sichuan Health, and will ensure compensation for consumers as per regulatory requirements [1][3][5]. - Legal actions will be pursued against Sichuan Health, Habao Pharmaceutical, and related e-commerce platforms for trademark infringement and misleading consumers [1][3][5]. Group 2: Brand Protection Measures - The company is conducting a comprehensive review of illegal and irregular brand usage across all levels of its enterprises [2][6]. - A brand cleaning initiative is being implemented to eliminate improper use of the "Tongrentang" name and ensure compliance with brand management standards [2][6]. - The company is standardizing the branding of authorized e-commerce store signs to ensure the correct use of the "Tongrentang" double-dragon logo and guide consumers to recognize legitimate purchasing channels [2][6].