Nike’s North American Sales on the Upswing, But Q2 Results Impacted by China Declines

Core Insights - Nike Inc. shares fell over 4 percent in after-market trading despite beating earnings estimates and showing improvement in North America for Q2 of fiscal 2026 [1] Financial Performance - Net income decreased by 32 percent to $792 million from $1.16 billion year-over-year [2] - Diluted earnings per share dropped to 53 cents from 78 cents [2] - Net sales reached $12.43 billion, a 1 percent increase from $12.35 billion on a reported basis, remaining flat on a currency-neutral basis [2][3] Business Segment Analysis - Nike brand revenues for Q2 were $12.1 billion, up 1 percent, driven by growth in North America, but offset by declines in Greater China and APLA [4] - Nike Direct revenues fell by 8 percent to $4.6 billion, with a 14 percent decrease in Nike Brand Digital and a 3 percent decrease in Nike-owned stores [4] - Wholesale channel revenues increased by 8 percent to $7.5 billion, while Converse revenues dropped by 30 percent to $300 million [5] - Footwear revenues remained flat at $7.7 billion, while apparel sales increased by 4 percent to $3.9 billion [5] Management Commentary - CEO Elliott Hill stated that the company is in the "middle innings" of its comeback [6] - Hill expressed confidence in the company's actions to drive long-term growth and profitability, emphasizing the importance of realigning teams and strengthening partner relationships [7] - CFO Matthew Friend highlighted the resilience of the company's portfolio, achieving modest top-line growth while managing headwinds [7]