Core Viewpoint - The fresh stewed bird's nest market in China is experiencing significant growth, driven by rising health awareness and changing consumer preferences towards preventive health measures, with the market expected to reach 30.7 billion yuan in 2024, a year-on-year increase of 25.8% [1][9]. Overview - Fresh stewed bird's nest is made from bird's nest as the main ingredient, processed without excessive additives, and requires refrigeration due to its short shelf life. It eliminates the complex preparation steps associated with dried bird's nest, catering to the fast-paced urban lifestyle [2][5]. Market Policy - Recent policies in China emphasize food safety, imposing strict requirements on the production, processing, and distribution of fresh stewed bird's nest, which encourages companies to enhance quality control and management [6][7]. Industry Chain - The industry chain includes upstream suppliers of bird's nest and auxiliary materials, midstream production and distribution, and downstream sales channels such as high-end retail, health stores, and e-commerce. The consumer base has expanded to younger demographics, with online sales channels growing from 35.3% in 2018 to 57.8% in 2024 [7][8]. Competitive Landscape - The market is characterized by high concentration, with leading brands like Xiaoxian Stewed and Yanzhiyu dominating the market, holding over 60% market share in 2024. Xiaoxian Stewed focuses on subscription models and efficient cold chain logistics, while Yanzhiyu leverages its extensive offline presence [10][11]. Development Trends - The fresh stewed bird's nest market is expected to see the emergence of functional composite products and personalized services tailored to different consumer needs. Companies will likely increase R&D investments to enhance preservation techniques and collaborate with research institutions to validate product efficacy [11][12].
研判2025！中国鲜炖燕窝行业发展历程、市场政策、产业链图谱、市场规模、竞争格局及发展趋势分析：小仙炖与燕之屋两大品牌市场占有率超60%[图]