国内游戏产值创新高迎价值新估机遇 完美世界谋求游戏内生增长力

Core Insights - The Chinese gaming industry is projected to achieve a remarkable sales revenue of 350.79 billion yuan and a user base of 683 million by the end of 2025, contributing positively to the emerging economy and cultural prosperity [1] - The overall economic scale of the gaming and related industries in China is estimated to exceed 1.2 trillion yuan by 2025, encompassing core economic activities as well as related sectors such as hardware, esports, and cultural tourism [1] Industry Growth - The revenue growth in the gaming market is significantly driven by the successful operation of several long-standing games, with the client game market generating a sales revenue of 78.16 billion yuan in 2025, reflecting a substantial year-on-year increase of 14.97% [2] - Classic IPs like "Perfect World," "Journey," and "Legend" have shown remarkable longevity, with "Perfect World Classic Edition" maintaining its vitality through innovative gameplay and community engagement [2] Market Trends - The gaming industry is diversifying its offerings with new game genres, particularly in the open-world category, which is shifting from wilderness to urban settings, with several new titles in development [2] - The integration of advanced technologies, such as Unreal Engine 5.6 and NVIDIA DLSS4, is enhancing user experience in upcoming games like "Yihuan," which is set to host offline community engagement events [2] Cultural Impact - Chinese self-developed games have consistently generated over 100 billion yuan in overseas sales for six consecutive years, contributing to the cultural export alongside online literature and short dramas [6] - The cultural core of Chinese games is becoming a competitive advantage on the international stage, with a focus on integrating traditional Chinese culture into game narratives and interactions [6] Technological Innovation - The gaming sector is driving advancements in AI, digital interaction engines, and graphics rendering technologies, with the EU supporting independent game development to promote cultural diversity and innovation [6] - The Chinese government has initiated plans to enhance technological innovation in online gaming, focusing on collaboration in AI, game engines, and virtual reality [6] Policy Support - The increasing recognition of the economic, cultural, and technological value of the gaming industry has led to various local governments implementing policies to support high-quality development, such as Shanghai's "Ten Measures for Gaming and Esports" [7] - The small program gaming market is expected to generate 53.54 billion yuan in revenue in 2025, marking a significant year-on-year growth of 34.39%, while the esports market is projected to reach 170.05 billion yuan, with an 18.96% increase [7]