2025年国内游戏市场收入超3500亿元 再创历史新高

Core Insights - The 2025 China Game Industry Report indicates that the domestic game market's actual sales revenue will reach 350.79 billion yuan, a year-on-year increase of 7.68%, with a user base of 683 million, also up by 1.35%, both hitting historical highs [1] - The report highlights that self-developed games will generate 291.10 billion yuan in actual sales revenue, marking an 11.64% year-on-year growth [1] Group 1: Domestic Market Performance - The domestic mobile game market is projected to achieve actual sales revenue of 257.08 billion yuan, reflecting a 7.92% year-on-year increase [1] - The client game market is expected to see actual sales revenue of 78.16 billion yuan, with a significant growth of 14.97% year-on-year [1] - The small program game market is anticipated to generate revenue of 53.54 billion yuan, a remarkable growth of 34.39% year-on-year, with in-app purchases contributing 36.46 billion yuan and advertising revenue at 17.07 billion yuan [1] Group 2: International Market Performance - The overseas market for self-developed games is projected to achieve actual sales revenue of 20.46 billion USD, a year-on-year increase of 10.23%, maintaining a scale exceeding 100 billion yuan for six consecutive years [2] - The overseas market for self-developed mobile games is expected to reach 18.48 billion USD, reflecting a year-on-year growth of 13.16% [2] Group 3: Future Trends - The game industry is expected to continue its rapid growth in small program games, with multi-platform distribution remaining a trend, leading to an increased share of PC and console games [2] - There will be a parallel advancement of both heavy and lightweight games, indicating a polarization in the market [2]