丸美生物改造管理层

Core Insights - Guangdong Marubi Biotechnology Co., Ltd. has appointed a new co-CEO, Wu Meng, who previously played a significant role in the online business development at Shanghai Natural Hall Group [2][4] - The company is optimizing its online channels and improving operational efficiency while preparing for a Hong Kong stock listing [2][10] - Marubi's revenue for the first half of 2025 is reported at 1.765 billion yuan, a year-on-year increase of 30.55%, but net profit has declined by 1.2% [2][3] Management Changes - Wu Meng's appointment as co-CEO is part of Marubi's strategy to enhance its e-commerce operations [6][10] - The company has seen significant turnover in its management, including the departure of key figures like Wang Xiweng, who was responsible for e-commerce [5][7] - Sun Yunqi, the son of founder Sun Huaqing, has been appointed as an executive director, indicating a shift in leadership dynamics [8][10] Financial Performance - Marubi experienced a revenue plateau from 2020 to 2022, but in 2023, revenue surpassed 2.2 billion yuan, with projections of 2.9 billion yuan for 2024 [3][10] - Despite revenue growth, net profit has been declining, with the first half of 2025 showing the first drop in three years [3][11] - The company has faced scrutiny from regulators regarding financial reporting issues, including inaccurate revenue recognition [12][13] E-commerce Strategy - Marubi's online sales have become a crucial growth driver, with online revenue reaching 1.87 billion yuan in 2023, a year-on-year increase of approximately 50% [5][10] - The company aims to enhance its direct-to-consumer capabilities and improve its online sales channels as part of its fundraising strategy for the Hong Kong listing [10][11] - The shift towards self-broadcasting in e-commerce is a key focus, with plans to balance different sales channels to improve profitability [11][12]