三部门联合发布《互联网平台价格行为规则》 如何保护消费者合法权益？一文解读

Core Viewpoint - The "Internet Platform Pricing Behavior Rules" were jointly released by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office to regulate pricing competition, protect the pricing rights of operators, and safeguard consumer rights. The rules will take effect on April 10, 2026 [1]. Group 1: Regulations for Platform Operators - The rules require platform operators to standardize their charging behaviors and protect their pricing rights. They must disclose rules regarding differential pricing, dynamic pricing, and bidding rankings, and specify regulations for clear pricing by platform operators and those within the platform [3]. - Operators are prohibited from engaging in unfair pricing practices such as predatory pricing, price discrimination, price collusion, price gouging, and price fraud [3]. Group 2: Consumer Protection - The rules focus on protecting consumers' right to know and their right to choose. Operators must prominently display options related to services like password-free payments, automatic renewals, and automatic deductions, and provide easy cancellation methods [5]. Group 3: Regulatory Oversight - The rules clarify the regulatory responsibilities and measures for the development reform, market regulation, and internet information departments. Platform operators are required to establish compliance management systems for pricing behavior, and industry associations are encouraged to enhance self-regulation [7]. - Prior to the formal implementation of the rules, the relevant authorities will organize self-inspections for major platform operators to ensure compliance with the regulatory requirements [9].