2025年“悦享江安·暖冬迎新”文商旅融合消费季启动

Core Viewpoint - The "Warm Winter New Year" cultural and commercial tourism integration consumption season in Jiang'an County, Sichuan, is set to launch from December 2025 to March 2026, featuring a variety of activities aimed at boosting local consumption and economic growth [1][9]. Group 1: Event Overview - The consumption season will follow a "1+4+15+N" framework, including a grand opening ceremony, four thematic chapters, 15 key events in the county, and multiple unique activities in various towns [1]. - Activities will encompass food experiences, shopping discounts, cultural festivals, and health and wellness initiatives, featuring concerts, intangible cultural heritage markets, New Year goods exhibitions, folk performances, and community fitness events [1][5]. Group 2: Key Activities - The four main themes of the consumption season are: 1. "Fine Wine and Cuisine: Discover Jiang'an" featuring a New Year's Eve music concert and a large street banquet showcasing local wines and traditional dishes [5]. 2. "Quality Life: Shopping in Jiang'an" with a New Year shopping month, a Republic of China-themed market, and promotional events incorporating interactive light shows and discounts [5]. 3. "Joyful Festivals: Happy Jiang'an" including activities like citrus picking, community performances, and traditional celebrations [5]. 4. "Health and Wellness: Vitality in Jiang'an" promoting winter sports through community fitness runs and health education [5]. Group 3: Economic Impact - Jiang'an County has conducted over 150 promotional events this year, investing more than 18 million yuan in consumer subsidies and vouchers, which have directly stimulated 250 million yuan in consumption [9]. - The "Warm Winter New Year" consumption season is part of the "Jiang'an Action" to implement higher-level consumption promotion directives, aiming to benefit citizens, support businesses, and drive economic development [9].