海南文旅市场亮出特色“消费名片” 旅游消费活力不断增强

Core Viewpoint - Hainan's tourism industry is experiencing significant growth and quality improvement, driven by policies related to the Hainan Free Trade Port, with a focus on becoming an international tourism consumption center [3][5]. Group 1: Tourism Industry Growth - Hainan's total tourism revenue is projected to increase from 95.016 billion yuan in 2018 to 204.014 billion yuan by 2024, effectively doubling in size [3]. - The contribution of the tourism sector to GDP is expected to rise from 27.3% in 2018 to 33.4% in 2024 [3]. Group 2: Consumer Experience and Offerings - Hainan has enhanced its tourism offerings with three key consumption highlights: duty-free shopping, high-end medical services, and educational opportunities, catering to diverse and high-quality consumer demands [3]. - The province has seen a robust development of unique tourism products, including duty-free shopping, space-themed education, wellness vacations, and cultural performances [3]. Group 3: Inbound Tourism Trends - From January to October this year, Hainan welcomed 4.4686 million overnight international visitors, marking a 58.7% year-on-year increase [5]. - The province's visibility and attractiveness as a vacation destination have significantly improved [5]. Group 4: Policy and Infrastructure Developments - The introduction of a multi-layered visa exemption system has expanded the number of visa-exempt countries and regions to 86, making visa exemption the primary method for foreign visitors entering Hainan [5]. - By November 2025, Hainan plans to have established 82 international passenger routes, connecting key cities in Russian-speaking regions, Southeast Asia, and other areas [7]. Group 5: Future Initiatives - Future plans include optimizing entry and exit rules, expanding the range of visa-exempt countries, and enhancing the overall entry experience, including addressing cross-border payment challenges [9]. - Hainan aims to increase international flight routes to Europe and the Middle East, develop a global tourism promotion system, and create joint travel itineraries with mainland provinces and regions [10].