人口老龄化催生新赛道，保险业如何破解养老“内卷”困局？

Core Insights - The aging population in China is becoming a national strategic focus, with projections indicating that by 2035, the elderly population (aged 60 and above) will exceed 400 million, accounting for over 30% of the total population [2] - The rapid growth of the elderly care industry is driven by increasing demand and supportive government policies, with the industry expected to surpass 12 trillion yuan by 2025 and 20 trillion yuan by 2030 [2] - The insurance sector is positioned as a key player in the development of a comprehensive healthcare and elderly care ecosystem, moving beyond mere payment roles to become integrators of resources and risk managers [2][4] Industry Trends - The traditional elderly care model is evolving, with home and community care now accounting for nearly 99% of services, indicating a shift in how elderly care is delivered [3] - The focus of the "14th Five-Year Plan" was on the availability of elderly care services, while the "15th Five-Year Plan" emphasizes the quality and diversity of these services [4] - The insurance industry is undergoing a transformation, moving from a reliance on human expansion and channel-driven growth to a service-driven and ecosystem-building model [4] Financial and Technological Innovations - Financial support is crucial for the development of the elderly care ecosystem, with suggestions for commercial banks to participate in funding and innovation [6] - The potential for innovative financial products in elderly care is significant, with examples from the U.S. indicating a growing market for real estate investment trusts (REITs) focused on elderly care [6] - Technology is seen as a vital tool for improving service accessibility and efficiency, addressing labor shortages, and managing long-term costs in elderly care [7] Collaborative Ecosystem Development - Effective market and government collaboration is essential for the healthy development of the elderly care industry, with insurance companies needing to align their services with government needs [5][8] - The role of government is multifaceted, acting as an enabler, planner, and regulator to support the ecosystem [8] - Differentiation and avoiding homogenized competition are critical for sustainable industry growth, with various stakeholders needing to clarify their roles and unique contributions [8]