消费者更追求“值得” 赵浩兴谈2026年中国商业创新四大关键词

Core Insights - The article discusses the systemic transformation of Chinese commerce driven by technology, demand, and ideology, highlighting four key themes for innovation by 2026: cognitive upgrade, polymorphic symbiosis, digital intelligence empowerment, and emotional experience [1][2]. Group 1: Key Themes of Innovation - Cognitive upgrade emphasizes returning to the essence of business, focusing on respecting consumers and enhancing quality of life [2]. - Polymorphic symbiosis advocates breaking industry boundaries to foster collaboration between commerce and sectors like culture, tourism, health, and sports [2]. - Digital intelligence empowerment focuses on enhancing efficiency through digital technology while infusing warmth into services, creating intelligent and compassionate business environments [2]. - Emotional experience requires businesses to create genuine and warm scenarios that provide both rational and emotional satisfaction to consumers [2]. Group 2: Impact of AI on Consumption - AI is no longer a concept but a significant force reshaping the consumption market across the entire supply chain [2]. - On the supply side, intelligent products are experiencing double-digit growth, becoming a primary driver of consumption [2]. - New shopping scenarios like immersive shopping and instant retail are emerging, heavily influenced by AI's precise insights into consumer behavior [2]. Group 3: Changing Consumer Logic - Consumers are shifting their focus from merely seeking low prices to pursuing value, which includes emotional value, service quality, and brand integrity [2][3]. - The "three qualities of brand" concept—morality, character, and quality—suggests that true brands succeed by creating and communicating comprehensive value rather than relying on low prices [3]. Group 4: Challenges and Talent Needs - The main challenge in commercial innovation is not a lack of technology but the disconnect between technology and real consumer needs [3]. - There is a significant talent bottleneck, with a scarcity of professionals who understand both business and technology and are willing to innovate [4]. - The traditional education system often produces specialists rather than versatile talents needed for modern commerce, which requires a blend of product knowledge, market understanding, consumer psychology, and aesthetic appreciation [4]. Group 5: Policy Support and Future Outlook - The Chinese government is prioritizing domestic demand and market strength, with initiatives aimed at boosting consumption and removing unreasonable restrictions in the consumption sector [4]. - A strong domestic market is seen as a strategic foundation for China's modernization and economic resilience [4]. - The future of commercial innovation in China is viewed positively, with an emphasis on sincerity and value as key drivers for success [4].