龙行天下由3名创始人控股72%，董事长龙树初与副总龙进初为兄弟

Core Viewpoint - Guangdong Longxing Tianxia Technology Co., Ltd. has initiated its IPO process aiming to list on the Shanghai Stock Exchange main board [1]. Group 1: Company Overview - Longxing Tianxia specializes in the development, design, production, and sales of sports footwear, positioning itself as a competitive manufacturer with scale advantages and brand influence in China [4]. - The company is guided by the underwriting institution, China Merchants Securities Co., Ltd., with legal counsel from Beijing Guofeng Law Firm and auditing from Lixin Certified Public Accountants [3]. Group 2: Financial Performance - For the fiscal years 2023 and 2024, Longxing Tianxia reported revenues of 42.11 billion yuan and 55.88 billion yuan, respectively, with net profits of 2.07 billion yuan and 2.78 billion yuan [5]. - In the first half of 2025, the company achieved a revenue of 29.32 billion yuan and a net profit of 1.37 billion yuan [8]. - The gross profit margin for 2024 was 17.56%, down from 19.18% in 2023, while the weighted return on net assets was 18.10% in 2024 compared to 18.66% in 2023 [7]. Group 3: Shareholding Structure - The founders, Long Shuchu, Long Jinchun, and Chen Tongju, collectively hold 71.62% of the company's shares, with Long Shuchu and Long Jinchun being brothers [9]. - They have signed a concerted action agreement to ensure consistent decision-making for the company's long-term stability [9]. Group 4: Key Personnel - Long Shuchu, 56 years old, has been a co-founder and has held various leadership roles since 1998, currently serving as the Chairman of Longxing Tianxia [10][11]. - Long Jinchun, 53 years old, also a co-founder, has been involved in the company since its inception and currently serves as a Director and Deputy General Manager [13][14]. - Chen Tongju, 55 years old, holds a Master's degree and has been with the company since 1998, currently acting as a Director, Deputy General Manager, and Secretary of the Board [15].