宜宾江安：文商旅融合消费季启幕 将持续至明年3月

Core Viewpoint - The "Enjoy Jiang'an · Warm Winter Welcoming New Year" cultural and commercial tourism integration consumption season in Jiang'an County, Yibin City, is set to run from December to March, featuring a variety of activities and the opening of a new commercial landmark, Chengyue Plaza [1][4]. Group 1: Event Overview - The consumption season framework includes a launch ceremony, four thematic chapters, fifteen key county activities, and various township特色活动, covering concerts, intangible cultural heritage markets, New Year goods exhibitions, folk performances, and fitness events [1][2]. - Chengyue Plaza, the largest and most comprehensive commercial complex in the area with a total construction area of approximately 70,000 square meters, has opened, featuring over 130 brands, more than 100 of which are entering the local market for the first time [1][3]. Group 2: Thematic Activities - The key county activities are divided into four themes: "Fine Wine and Cuisine · Taste Jiang'an," "Quality Life · Shopping Jiang'an," "Joyful Festival · Happy Jiang'an," and "Health and Wellness · Vitality Jiang'an," including events like the New Year's Eve concert, a thousand-person street banquet, and various cultural and fitness activities [2]. - Townships in Jiang'an County will also host特色活动, such as the year pig banquet in Xiaochang Town and the food corridor in Tieqing Town, showcasing the diverse local culture [2]. Group 3: Economic Impact - Since the beginning of the year, Jiang'an County has conducted over 150 promotional activities, distributing more than 18 million yuan in consumer vouchers and subsidies, directly driving consumption of 250 million yuan [4]. - The consumption season is part of the "Jiang'an Action" to promote consumption, aiming to benefit citizens and enterprises while stimulating economic growth through diverse promotional and cultural tourism experiences [4].