以酒旅融合助力行业和美发展 五粮液亮相2025中国国际名酒博览会

Core Insights - The 2025 China International Famous Liquor Expo opened in Yibin, showcasing Wuliangye as a representative of famous liquor and collaborating with international brands to promote sustainable development in the liquor industry [1][3] Group 1: Event Overview - The expo serves as a significant platform for the global liquor industry, evolving beyond traditional wine exhibitions to include cultural and consumer activities, creating immersive experiences for visitors [1] - Wuliangye established a brand exhibition hall featuring various interactive spaces, enhancing consumer engagement through a blend of tourism, culture, and consumption [1] Group 2: Tourism and Industry Integration - Wuliangye's tourism initiatives focus on "liquor and tourism integration," offering unique products such as industrial sightseeing tours and cultural experiences, which have been recognized as top cases in Sichuan's liquor tourism development [3][6] - The company aims to innovate new consumption methods by combining liquor with food, performances, and tea, enhancing the overall visitor experience [3] Group 3: Strategic Goals and Collaborations - Wuliangye is committed to enhancing visitor satisfaction, diversifying products, and creating deep experiential engagements while expanding its brand value chain [6] - The company collaborates with global liquor enterprises to promote the evolution of the liquor industry from classic traditions to innovative practices, contributing to the global exchange of liquor culture [6]