GONGNIU(SH:603195) Xin Lang Cai Jing·2025-12-20 11:13Core Viewpoint - The dispute between Gongniu Group and Jia's Company centers around the advertising slogan "7 out of 10 Chinese families use Gongniu," which Jia's Company claims is misleading and constitutes false advertising [1][3]. Group 1: Incident Overview - Multiple sales personnel from Jia's Company released over 200 videos on social media questioning the validity of Gongniu's advertising slogan, leading to a lawsuit from Gongniu seeking 4.2 million yuan in damages [1][4]. - Gongniu Group asserts that it has always adhered to the Advertising Law of the People's Republic of China and that the slogan is supported by rigorous third-party research [1][2]. Group 2: Research and Data - Gongniu's claim is based on a study conducted by Shanghai Shangpu Consulting Group, which indicates that over 70% of Chinese households are currently using or have previously used Gongniu products [2][3]. - The research covers the entire household market in China (excluding Hong Kong, Macau, and Taiwan) and includes various product categories such as electrical connections, wall switches, LED lighting, and digital accessories [2]. Group 3: Market Position and Reactions - Gongniu Group is recognized as a leading company in the consumer electrical field, holding a significant market share in the socket market [3]. - Jia's Company argues that the slogan's broad application without clear limitations can mislead consumers regarding Gongniu's market share across different product categories [4].