服务“加码”往来“加速” 牡丹江让“跨境流量”变“消费增量”
Sou Hu Cai Jing·2025-12-20 12:12

Core Insights - The implementation of the mutual visa exemption policy between China and Russia has significantly enhanced the cross-border travel experience, leading to increased tourist inflow and diversified consumption scenarios in the region [1][5]. Group 1: Tourist Experience Enhancement - The city of Mudanjiang has improved the entry experience for foreign tourists by optimizing border crossing procedures and creating a safe and convenient tourism environment [1]. - The Suifenhe and Dongning border crossings have upgraded their services, including the introduction of a biometric verification system and a flexible border crossing schedule, to meet the new demands of travelers [3]. - Dongning has implemented a "7 days × 12 hours without lunch break + flexible extended hours" model, enhancing the efficiency of border crossings and providing comprehensive support services for tourists [3]. Group 2: New Tourism Products and Services - Suifenhe has launched cross-border self-driving car rental services for Russian tourists, allowing for seamless travel experiences [5]. - The city is focusing on winter tourism themes, such as "Winter in Suifenhe to See the Sea," and is developing various local experiences, including strawberry picking and cultural activities [5]. - The popularity of Suifenhe as a travel destination has surged, with a reported 142% increase in interest according to a recent travel report [5]. Group 3: Economic Impact and Consumer Behavior - The mutual visa exemption policy has not only increased tourist numbers but also stimulated demand for cross-border consumption, with a notable rise in retail activity observed in the city [8]. - Mudanjiang has expanded its duty-free shopping options, with 24 duty-free merchants now operating, including six new additions since the policy's implementation [8]. - The combination of visa convenience and tax refund benefits has significantly enhanced the attractiveness of cross-border travel and shopping for tourists [8]. Group 4: Event and Activity Development - Dongning is actively promoting international sports events, such as winter swimming competitions, as part of its cross-border tourism branding efforts [6]. - The city is also focusing on creating a comprehensive tourism environment that includes accommodation, transportation, and leisure activities to attract more visitors [6]. - Various cultural and educational activities are being organized to foster interaction and engagement between Chinese and Russian tourists [6].