各地持续打造冬季文旅消费新业态

Group 1 - A series of technology-driven experiential projects in Xi'an, Shaanxi, are gaining popularity, allowing visitors to engage with historical sites like the Terracotta Army through XR technology [2] - In Yunnan's Pu'er, coffee-themed rural tourism is on the rise, with every production stage from picking to roasting being transformed into an interactive experience for tourists [2] Group 2 - New business models combining culture and experience are transforming travel from mere visits to immersive experiences, as seen in Kaifeng, Henan, where tourists can engage with Song Dynasty folk culture [3] - In Zhangzhou, Fujian, intangible cultural heritage exhibitions are creating new spaces for experiencing Minnan culture [3] - In Shexian, Anhui, tourists can participate in the creation of traditional crafts like fish lanterns, paper-cutting, and inkstone making [3] Group 3 - Various regions are launching winter cultural tourism consumption seasons, with Zhejiang focusing on food, sports, cultural heritage, and educational tourism, offering over 400 policies for public benefit [4] - Sichuan is initiating a new winter tourism season, collaborating with multiple ski resorts and ice attractions in Chongqing to provide ticket discounts and accommodation offers [4] - The 29th Changchun Ice and Snow Festival has commenced, featuring unique ice sculptures and winter sports for an immersive seasonal experience [4] - The opening of the Shenbai High-speed Railway enhances travel convenience in Jilin, enriching winter tourism offerings such as frost viewing and winter fishing experiences [4]