事关互联网平台定价促销等行为，新规更好保护消费者和经营者

Core Viewpoint - The newly released "Internet Platform Pricing Behavior Rules" aims to regulate pricing behaviors of platform operators and protect consumer rights, set to take effect on April 10, 2026 [1][2]. Group 1: Regulatory Framework - The "Behavior Rules" consist of 7 chapters and 29 articles, outlining the pricing behaviors that platform operators must adhere to, including price setting, fee collection, and subsidies [1]. - The rules are designed to address unfair pricing practices that have emerged due to the use of algorithms for dynamic pricing, ensuring transparency and fairness in the platform economy [2][3]. Group 2: Stakeholder Rights - The rules protect the rights of various stakeholders, including platform operators, internal operators, and consumers, emphasizing the importance of fair competition and consumer protection [3][4]. - The rules affirm the autonomy of platform operators in pricing while ensuring that any pricing changes are communicated transparently through contracts and orders [4]. Group 3: Consumer Protection - The "Behavior Rules" mandate clear pricing displays, including the characteristics of products and services, to safeguard consumer rights and prevent misleading promotions [5]. - Specific provisions are included to address issues like automatic renewals and hidden fees, encouraging platforms to establish mechanisms for resolving pricing disputes and ensuring product quality [5].