域见上海 遇见虹口｜重磅发布！解锁虹口新春潮玩消费新体验

Core Viewpoint - The article highlights the launch of a series of cultural, tourism, and commercial activities in Hongkou District for the first quarter of 2026, centered around the theme "Year in Shanghai," aiming to stimulate consumer spending during the New Year period [1]. Group 1: Event Overview - The "Le Gou Hongkou" and "Le You Hongkou" activities are designed to integrate cultural, tourism, and commercial elements, providing a festive shopping experience for residents and visitors [1][3]. - A detailed activity guide was released to help citizens and tourists navigate the new spring shopping routes in Hongkou [3]. Group 2: Key Activities - "Le Gou Hongkou" focuses on activating consumer spending through themed events and special offers across five major shopping districts, particularly leveraging the North Bund waterfront [5][8]. - The North Bund waterfront will host the "2026 Riverside Ice and Snow Season" from January 1 to February 28, featuring a unique water-based ice rink and various weekend markets [8]. Group 3: Shopping District Highlights - The Kai De Hongkou Commercial Center will host a series of family-friendly events, including performances and interactive experiences, from mid-December through the New Year [12]. - The Ruihong Xintiandi will feature the "Yin Ren Ru Xiu III Performing Arts Festival" and themed markets for the New Year, enhancing the shopping experience [16]. Group 4: Cultural and Artistic Events - Various cultural venues in Hongkou will present high-quality performances, including concerts and ballet, during the New Year period, with notable events scheduled at the North Bund Yufang Grand Theatre [33]. - Art exhibitions will also be held, such as the "Waiting Room - Chinese Drama Painting Theme Art Exhibition" and the "Rediscovering Time - Second Chinese Contemporary Imaging Art Annual Exhibition" [35]. Group 5: Community Engagement - The "Our Chinese Dream - Cultural Activities in Thousands of Homes" initiative will bring cultural experiences to communities, enhancing local engagement during the New Year [39]. - The Hongkou District Library will host various reading and cultural events, promoting community involvement and cultural appreciation [41]. Group 6: Economic Impact - The integration of cultural and commercial activities in 2025 has shown significant results, with increased foot traffic and sales in shopping districts due to successful events like the Shanghai International Coffee Culture Festival and the F1 China Grand Prix [43]. - In 2026, Hongkou aims to further enhance the consumer environment and experience through resource collaboration and service upgrades, making "Le Gou Hongkou" and "Le You Hongkou" attractive urban highlights [43].