“公牛集团索赔420万”,最新回应

Core Viewpoint - The controversy surrounding the slogan "7 out of 10 Chinese families use Bull" has led to legal action by Bull Group against Jia's Company for alleged misleading advertising practices [1][3]. Group 1: Incident Overview - Multiple sales personnel from Jia's Company have released over 200 videos on social media questioning the validity of Bull Group's slogan, claiming it is misleading [1]. - Bull Group has filed a lawsuit against Jia's Company, seeking compensation of 4.2 million yuan [1][4]. - The incident has sparked widespread discussion, with some netizens supporting Bull Group while others accuse Jia's Company of seeking publicity [3][4]. Group 2: Bull Group's Position - Bull Group asserts that its slogan is backed by rigorous third-party research and complies with the Advertising Law of the People's Republic of China [2]. - The company emphasizes that it values fair competition and is open to constructive rivalry focused on product innovation and quality [2]. - Bull Group has stated that the data supporting the slogan comes from a survey conducted by Shanghai Shanjun Consulting Group, indicating that over 70% of households have used Bull products [2][3]. Group 3: Jia's Company's Response - Jia's Company argues that the slogan lacks clarity regarding the scope of the data, potentially misleading consumers about Bull Group's market share across various product categories [4]. - The company maintains that its criticisms are based on legitimate market observations and not intended as an attack on Bull Group [4].