三部门联合发布《互联网平台价格行为规则》 将于2026年4月10日起实施

Core Viewpoint - The article discusses the release of the "Internet Platform Pricing Behavior Rules" by the National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office to promote innovation and healthy development in the platform economy [1] Group 1: Regulation and Compliance - The rules aim to standardize pricing competition order by detailing regulatory requirements based on existing laws, providing clear pricing behavior guidelines for platform operators and internal operators to foster a quality and competitive market environment [1] - The rules will protect the autonomous pricing rights of operators within platforms, ensuring that platform operators cannot impose unreasonable restrictions or conditions on the pricing behaviors of internal operators [1] Group 2: Consumer Protection - The rules emphasize the protection of consumer rights by implementing a clear pricing system, promoting transparency in dynamic pricing and differential pricing, and regulating services such as password-free payments, automatic renewals, and automatic deductions to better safeguard consumers' rights to information and choice [1] Group 3: Implementation Timeline - The behavior rules are set to be implemented on April 10, 2026, allowing operators sufficient time to adjust to the new regulations [1] - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office will organize major platform operators to conduct self-inspections against the regulatory requirements of the behavior rules [1]