Sou Hu Cai Jing·2025-12-20 22:45Core Insights - The opening day of Meituan's Xiaoxiang Supermarket in Beijing saw over 10,000 visitors and estimated daily revenue exceeding 1 million yuan, indicating a strong consumer interest in the retail sector as online giants return to offline markets [1] Group 1: Store Location and Design - The location of Xiaoxiang Supermarket at Wanliu Hualian Shopping Center is strategically chosen, surrounded by 17 mid-to-high-end communities within a 3-kilometer radius, with an average household monthly income exceeding 20,000 yuan, aligning with Meituan's target demographic of quality-seeking middle-class consumers [3] - The store's design facilitates customer flow, with walking times from any entrance to the store not exceeding 3 minutes, enhancing accessibility and efficiency, which is crucial for instant retail [3] Group 2: Business Strategy - Meituan positions Xiaoxiang Supermarket as a "30-minute quick delivery supermarket," focusing on high-frequency consumer goods, which account for 65% of the store's offerings, significantly higher than traditional supermarkets [3] - The integration of online ordering with offline experience is becoming a trend, as consumers show preference for immediate delivery and competitive pricing, although the sustainability of promotional excitement remains uncertain [4] Group 3: Future of Instant Retail - The success of Xiaoxiang Supermarket reflects a broader trend where consumers are favoring a hybrid model of online ordering and offline experience, indicating a potential shift in retail dynamics [4] - The operational model of "front warehouses + physical stores" is being tested, showcasing a revolution in efficiency and redefining the "last mile" consumption scenario [4] - Each price tag in the supermarket represents a carefully designed consumer strategy, highlighting Meituan's ambitions in the retail sector and the ongoing evolution of new retail [4]