“这是一场文化与缘分的双向奔赴”，“今世有缘，相伴扬子”书画雅集以缘聚力以文化人

Core Viewpoint - The event celebrating the 40th anniversary of Yangzi Evening News and the 30th anniversary of Jinshiyuan highlights the strong cultural connection between Jinshiyuan and Yangzi Evening News, emphasizing the importance of cultural integration in brand development and consumer engagement [3][4][7]. Company Performance - Jinshiyuan's revenue has grown from 5 billion yuan at the end of the 13th Five-Year Plan to over 10 billion yuan in 2023, ranking it seventh among publicly listed Chinese liquor companies [3]. - The company has contributed nearly 13 billion yuan in taxes to the state over the past four years [3]. Cultural Integration - Jinshiyuan has established a cultural system centered around the concept of "fate," which serves as a bridge between liquor culture and calligraphy and painting art [4]. - The integration of liquor and art is seen as a way to enhance brand communication, allowing consumers to experience the cultural and emotional values behind the brand [4]. Quality Control - Jinshiyuan emphasizes a "zero defect, more perfect" quality pursuit, which is not just a slogan but a belief that permeates the entire production chain [6]. - The company implements strict quality control measures from raw materials to production, utilizing smart technology for consistent quality and involving all employees in quality assurance [6]. Market Strategy - Jinshiyuan is expanding its reach to younger markets and diversifying its product offerings while integrating cultural elements into its business model [7]. - The company aims to transform from merely selling liquor to offering a lifestyle, positioning culture as the soul of consumption [7].