这届观众，花上百元进影院“挨打”

Core Insights - The IMAX-GT theater in Guiyang has seen a remarkable increase in attendance and box office revenue, with a 939.8% rise in occupancy and a 3083% increase in audience numbers compared to the previous year [1][8] - The popularity of special effect theaters, such as IMAX and 4DX, is driving higher ticket prices and overall box office performance in the Chinese film market [10][11] Group 1: IMAX Performance - As of December 17, 2023, there are 774 IMAX screens in China, generating a total box office of 25.6 billion yuan, accounting for approximately 4.7% of the national box office [5] - The film "Nezha: Birth of the Demon Child" has generated over 11.5 billion yuan in box office revenue from IMAX screens alone [5] - IMAX contributed 49.1% of the box office for "F1: Drive to Survive," highlighting its significant impact on film performance [5] Group 2: Audience Engagement - The IMAX-GT theater has attracted over 600,000 viewers this year, with more than 50% of the audience coming from outside the local area [8] - The trend of audiences traveling long distances, including international trips, to watch films in special effect theaters is becoming more common [8] - The average ticket price for special effect theaters is higher than that of regular theaters, with special effect tickets averaging 46.36 yuan compared to 40.74 yuan for regular ones [10] Group 3: Market Trends - The total box office for special effect theaters is projected to exceed 30 billion yuan in 2024, with IMAX expected to account for nearly half of that revenue [5] - The proportion of special effect theater box office revenue has increased from 20.1% in 2024 to 24% in 2025 [10] - The growth of LED theaters, particularly CINITY, has been notable, increasing from 17 to 61 locations [6]