Group 1 - Blizzard Entertainment has announced a content release plan to launch one to two major digital products annually, including new games, significant expansions, or major updates, aiming to establish a stable and predictable content rhythm [1][4] - The company's strategy will leverage classic IPs such as Diablo and World of Warcraft to continuously attract players and drive business growth in an increasingly competitive gaming market [1][4] - Blizzard's content release model is becoming more systematic post-Microsoft's acquisition of Activision Blizzard, moving away from years-long gaps between major releases to a more regular schedule [4] Group 2 - Blizzard's president, Johanna Faries, emphasized that the annual release plan includes not only full new titles or sequels but also expansions like "King of Hatred" and new content for World of Warcraft, such as the upcoming expansion "Midnight" [4] - Faries mentioned that the company is currently in the second phase of a five-year plan, focusing on maximizing the potential of existing core resources while not ruling out exploration of new areas [4] - The strategy aims to create a product portfolio that ensures at least one to two major releases each year, leveraging the synergy of multiple brand series to maintain industry leadership [4]
步入微软时代后，暴雪确立新规：以“年更”节奏深耕经典IP