《疯狂动物城2》带火拼豆：有门店月入超3万，年轻人为何上头？

Core Insights - The popularity of Perler Beads, driven by the release of "Zootopia 2," has transformed it into a social currency among young people, with many consumers spending significant amounts on this hobby [1][2] - The business model surrounding Perler Beads has evolved, with a clear industry chain emerging that includes manufacturing, sales, and experiential services [4][5] Group 1: Market Dynamics - Perler Beads have seen a surge in demand, with some stores reporting monthly revenues exceeding 30,000 yuan, driven by a large influx of customers specifically seeking this product [1][2] - The average price for ordinary Perler Beads is around 1.3 to 1.5 yuan per thousand beads, while branded options can reach up to 5.28 yuan per thousand [4] Group 2: Business Model - The profitability of the Perler Bead experience lies in the experiential services offered, with stores charging between 19.9 to 88 yuan per hour for hands-on sessions, while keeping material costs low [5] - The industry has established a closed-loop profit model, attracting users with low-cost experiences, maintaining engagement through popular IP designs, and monetizing through materials and custom services [5] Group 3: Industry Growth - As of December 17, there are approximately 17,200 craft-related businesses in China, with a 69.7% increase in registrations in 2022 and a 28.6% increase in 2025 [7] - The rapid expansion of the industry faces challenges such as market saturation and the risk of copyright infringement related to popular IP designs [8] Group 4: Consumer Behavior - The appeal of Perler Beads spans various demographics, including young professionals seeking stress relief and families looking for interactive activities, but the sustainability of this interest may wane as novelty fades [8]