Core Viewpoint - The Chengdu Xindu District Market Supervision Administration has initiated an investigation into Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., Ltd. regarding the alleged misrepresentation of a product labeled as "99% Pure Antarctic Krill Oil" [1][3]. Group 1: Investigation and Findings - A joint investigation team has been established by provincial and municipal market supervision departments to look into the allegations against the company [1]. - The Shanghai Consumer Protection Commission has identified two main fraudulent behaviors by the involved companies: knowingly misrepresenting the product's phospholipid content and misleading marketing practices [4][6]. Group 2: Company Responses - Beijing Tongrentang Health Pharmaceutical Co., Ltd. has ordered the cessation of sales of the disputed product and is conducting a thorough review of the situation [6]. - The company has also announced legal actions against the involved parties for unauthorized use of its brand name, which misled consumers [7]. Group 3: Consumer Protection Actions - The Shanghai Consumer Protection Commission has urged the company to conduct a self-examination, apologize to consumers, recall the problematic products, and provide compensation [4][6]. - Beijing Tongrentang Group has expressed deep regret over the incident and is committed to ensuring consumer rights are protected [6][7].